Ford Announces the 2021 Bronco
It has been a long time coming since rumors began to spread that Ford was reviving the Bronco line of vehicles. There were a few concepts that have come and gone through the years, but it seems Ford has let this recent one stick around. The big question is, will it be able to take on the Jeep Wrangler?
The doors come off, it comes in a sport package, two-door or four-door, and the top comes off. Am I talking about a Jeep or the Bronco? Well, it's the bronco. The first Bronco was released in 1965 as a truly American SUV built bigger and tougher than its competition at the time, the Jeep. As it developed over time, it got bigger and heavier. It went through five generations of changes.
In 1994, 95 million people tuned in to see a police chase involving at white Ford Bronco and its occupant, O.J. Simpson. Two years later, the Bronco line was discontinued. Ford claims it was not due to the chase in California, but to make room for more efficient and larger family-style SUV replacements.
Now, the Bronco line is back and coming with options galore. It will come with either Ford's 2.3 liter turbo four-cylinder motor or their 2.7 liter twin-turbo V-6. Buyers will have a choice of the six-speed manual featuring a lower crawl gear or Ford's 10-speed automatic transmission. The doors on both the two and four-door models can be removed, the top can be pulled off, and it is boasting almost 60 cubic feet of storage in the four-door model. Pulling strength, just like the Jeep Wrangler, is 3,500 pounds when equipped with the proper factory towing package. If you begin to compare the price difference between the Bronco and Wrangler, you will see the base model two-door Bronco will start at $29,000. At that price, it is just a touch more expensive than the base model Wrangler.
So will it kill the Jeep Wrangler? Probably not. I believe Ford has taken a hard look at what Jeep has been doing and developing into their new JL line and are taking a ton of cues from it. They have built onto a platform that offers luxury-style features, but with a rugged off-road-capable outside.