They say our choices have consequences. Mike Lindell, CEO of MyPillow, is losing customers and major vendors by continuing to push lies about voter fraud. The voter fraud allegations have not only been proven to be completely false, but also led to an insurrection, several people wounded, and five deaths. The constant election falsehoods, peddled by the former President Trump, have enraged his supporters. Millions bought in to the big lie, which has further divided the country and led to innocent election and government officials receiving death threats.

After the U.S. Capitol riot, it was made clear the voter fraud lie has done massive damage, because Trump supporters believe it and have become violent to others because of it. Thankfully, this dangerous messaging is no longer being tolerated. Major American companies, social media platforms, banks, and other businesses have taken a stand by severing ties with anyone pushing this false narrative, including Donald Trump. The latest voter fraud-toting Trump supporter to get the memo is MyPillow CEO Mike Lindell. Even after the violent mob desecrated the nation's Capitol, Lindell has continued to push false claims that Trump won the election.

Customers and an activist group, Sleeping Giants, aimed at combating hate speech and bigotry online called on retailers to stop carrying his products, and their requests are being granted. So far, Lindell said he has been dropped by Wayfair, Bed Bath & Beyond, Kohl's, and H-E-B. In a series of interviews last week, the MyPillow founder confirmed the business ties had been severed. Walmart, Lowes, and Amazon may be next.

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